This video is the 2025 Social Media Marketing Strategy Masterclass by Social Media College, featuring renowned marketing expert John Tanner. The course comprehensively analyzes changes in the current social media landscape, emphasizing the pivotal role of paid advertising in modern marketing and detailing strategies such as optimizing conversion funnels, precise niche targeting, and enhancing customer lifetime value for business growth. It covers a complete system from fundamental marketing frameworks (like audience personas, social proof, USP) to advanced tactics (AI tool application, Meta ad optimization, email marketing). This masterclass is ideal for SMEs and marketers with monthly revenues exceeding $10,000, helping them break through growth plateaus and build sustainable marketing systems. It prioritizes practical, actionable advice with clear roadmaps and tool recommendations, making it essential viewing for boosting social media marketing effectiveness in 2025.
