This video features a senior social media management expert detailing how to build a social media strategy from scratch for any brand, especially beneficial for social media managers who are unsure where to start when facing an unfamiliar industry. The content covers three core modules: Firstly, a deep dive into the client's business model and revenue streams to clarify social media goals, whether direct sales, lead generation, or brand building. Secondly, precise targeting of the audience, analyzing the gap between existing follower demographics and the ideal customer profile using platform data insights to adjust platform selection and content style accordingly. Lastly, establishing an actionable work system, reasonably planning posting frequency and content formats based on team resources and skills. The video uses real-life case studies from CRM companies, handbag brands, and skincare brands to demonstrate how to translate business objectives into measurable social media KPIs, how to adjust content strategies based on audience age differences (e.g., focusing on trending memes for younger demographics, scientific endorsements for mature clients), and how to optimize the approval process using tools like Metricool. A downloadable strategy checklist is provided throughout to help practitioners systematically review each step, ensuring strategies move beyond theory to practical implementation.
