In this video, HubSpot marketing expert Jamal deeply analyzes how to build a comprehensive content marketing strategy on LinkedIn, a professional social platform with 740 million active users. The video details the complete process of creating a LinkedIn Company Page from scratch, focusing on how to leverage the platform's unique content suggestion tools, the 5-3-2 content rule, and optimal posting time strategies for continuous high-quality content production. It's particularly suitable for B2B marketers looking to learn how to precisely reach target customers in a business context by sharing diverse content formats such as industry trend articles, original thought leadership content, and employee milestone updates, ultimately converting professional followers into actual business clients. The entire process is highly practical, including advanced techniques like the invitation mechanism, employee resource mobilization, and group management, to help companies systematically improve their marketing effectiveness and business conversion rates on LinkedIn.
