This video features Latasha, a social media manager with over a decade of industry experience, offering a comprehensive guide to a career in social media management. She began her social media journey in 2012, working with Fortune 500 companies, non-profit organizations, and individual brand creators. The video delves into common questions about social media management, covering essential platform skills, design and copywriting requirements, knowledge of paid advertising, career development paths, client communication techniques, methods for handling negative feedback, strategies to avoid burnout, and salary expectations. Drawing on her practical experience in both corporate and freelance settings, Latasha provides actionable advice, emphasizing the importance of data analytics tools like Metricool in daily workflows and how to build a successful social media management career through professional service, effective communication, and continuous learning. Whether you're a newcomer or looking to enhance your skills, this video offers clear career direction and practical methodologies.
