This video is a comprehensive tutorial for setting up TikTok Ads Manager, covering the entire process from account creation to advanced configuration. First, the author demonstrates how to register an ad account from scratch, including key steps like email verification, two-factor authentication, filling in business information, and selecting currency and time zone. Next, it focuses on how to install the TikTok Pixel code, especially the one-click integration solution for Shopify users, which is crucial for conversion tracking. The video also delves into account security settings, brand safety filters, payment method configuration, and how to link personal TikTok accounts to enable Spark Ads. The second part is designed for agencies or users managing multiple brand accounts, detailing the function of TikTok Business Center – it allows for unified management of multiple ad accounts, assignment of team member permissions, sharing of audience data and creative resources, and provides a complete audit log. With demonstrations of the actual operating interface throughout, even beginners can quickly grasp the complete system, from basic accounts to enterprise-level multi-account management, to be fully prepared for official TikTok ad campaigns.
