This video delves into how to create a complete social media marketing strategy from scratch for a business with no existing social media presence. The author, Maggie Stara, is a digital marketing strategist with over 8 years of experience who has guided more than 150,000 students. From the practical perspective of a freelancer and consultant, she systematically explains core aspects such as competitor analysis, goal setting, resource assessment, platform selection, and content strategy development. The video particularly emphasizes planning social media based on a business's real objectives rather than vanity metrics, and offers plenty of actionable advice, such as how to find differentiation opportunities through competitor research, how to design content formats based on product characteristics, and how to improve efficiency through workflow optimization. Whether you are new to social media marketing or a freelancer looking to provide professional consulting services to clients, this video will help you build a clear and comprehensive marketing mindset framework, avoid common pitfalls, and truly drive measurable business growth for companies.
